12.04.2011

PP presents the New Bentley Continental GT

PP provides an energetic customer presentation for the New Bentley Continental GT in order to support the European dealers in getting a head start.

A total of 24 tour stops in hotspots such as Marbella and Cannes as well as capitals like Madrid, Paris and Riga give a selected circle of customers many opportunities to drive the car during the three month long tour.

The Bentley show room interior design as well as the exclusive off-locations focus on the strong presence of the New Bentley Continental GT. „l’Art de la Table“ complements that presentation.

The Bentley table, placed within the center of the communication area, displays the brand and product world and highlights handmade exhibits, especially made for the tour. These exhibits stand for the Bentley style of engineering, design and luxurious automobile craft.

An intensive „Bentley Experience“  completes the presentation. Always by the side of the driver: a Bentley Boy or Bentley Girl from PP. During the experience, a Bentley ambassador informs the prospective customers about all innovations of the Continental GT in their respective language.

The brand ambassador team consists of 25 Bentley Boys and Girls, educated in the English town of Crewe, also known as the “Home of Bentley”. Directed by Bentley and operated by PP, the Bentley ambassadors support presentations across Europe.

PP’s scope of duties includes the organization and coordination of all events, the logistic planning, quality assurance as well as post-processing.

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